You can only successfully negotiate with someone if you know how you can persuade the other person to think the way you want them to think. No one can deny that with the use of certain negotiation techniques you can improve your skills and you will also be able to obtain more success. Just think how you would benefit if you are selling something and you knew the main objective of the buyer.
Keep in mind that in such a situation, there are two negotiations that are going on: one is in the mind of the potential buyer and the other is in the real world. It is your objective that the buyer as well as you looks at the sale from the same point of view.
For instance, if the buyer is not willing to pay a price that you have set and if you reduce the price then he will be willing to buy. On the other hand, when you know the negotiation techniques it will be possible for you to sell the thing to the buyer without reducing the price. You simply have to show the buyer that the value of the property is worth the price that he will be paying for. Tell them what advantages he will reap when he buyers the product. This way, you will be able to negotiate better and the buyer will also feel that he is paying good money for the product you are selling.
Do you want the customer to come to an understanding where you will get your desired outcome? Then you will have to make sure that the buyer agrees on what you have agreed on. You will be able to learn this effectively when you learn the negotiation techniques that this approach teaches.